DIRA (Digital Era) / ASWEDO · Bamenda, Cameroon

About
DIRA Digital Era.

A youth-led technology organisation building the digital economy of the Northwest Region , one product, one programme, one edition at a time.

Organisation

Name
DIRA (Digital Era)
Parent Organisation
ASWEDO , Aspired Women Empowerment & Development Organisation
Location
AWICCUL Building, Commercial Avenue, Bamenda, Northwest Region, Cameroon
Founder & CEO
Fru Allen-Brian Njimbong
Flagship Product
Who We Are

DIRA (Digital Era) ,
youth innovation branch of ASWEDO.

DIRA (Digital Era) is a youth-led technology organisation based in Bamenda, Northwest Region of Cameroon. It operates as the technology and digital economy arm of ASWEDO (Aspired Women Empowerment and Development Organisation) , a legally registered non-profit headquartered at the AWICCUL Building, Commercial Avenue, Bamenda.

DIRA's mandate is to build digital products and organise programmes that address real, locally grounded challenges in the Northwest Region. Its work spans two complementary areas: product development (building tools that solve specific problems people in Bamenda face today) and ecosystem building (creating structured environments in which young people can develop digital skills, form companies, and launch into careers and businesses in the technology sector).

DIRA is not a training centre or an NGO programme. It is a technology company that builds real products, organises high-impact events, and operates as a youth-led startup incubator for the Northwest Region. Every programme DIRA delivers is designed to produce tangible, measurable output , not participation certificates.

The 2026 edition of DIRA Tech Fest was DIRA's public debut , and the results established the organisation as a credible, capable actor in the Northwest Region's emerging digital economy.

Organisation Details

Legal Entity
ASWEDO , registered non-profit, Northwest Region, Cameroon
DIRA Role
Youth Innovation Branch of ASWEDO
Registered Address
AWICCUL Building, Commercial Avenue, Bamenda, Northwest Region, Cameroon
Report Reference
DIRA-TF-2026-RPT-001
The Founding Story

Eight young people.
No institutional funding.
One thousand people showed up.

DIRA Tech Fest 2026 was conceived, planned, and executed by a core team of eight young people based in Bamenda. The event was organised without institutional funding , a deliberate decision, made both to demonstrate DIRA's operational independence and to establish proof of concept for an event that would subsequently attract the institutional partnerships required for scale.

The decision to proceed without external financial backing created significant constraints. The initial approved budget of 6,570,000 XAF was reduced to an actual expenditure of approximately 3,915,000 XAF , covered through a combination of personal financial contributions from the founding team and support from individual well-wishers. Multiple components of the event were aggressively scaled down as a result.

"The event was ultimately delivered through personal financial investment and community support , demonstrating DIRA's ability to execute under severe constraints."

Despite these limitations, DIRA Tech Fest 2026 delivered outcomes that exceeded projections across every measurable dimension: 1,000+ participants, 108 trainees, 10 startup products, a 6-person government Tech Summit, 45 businesses supported, and the public launch of DHUB , the first digital product built and deployed by a Bamenda-based technology company for the Northwest Region.

The proof of concept is established. DIRA Tech Fest 2027 will be built on this foundation , with institutional sponsorship, a substantially larger training programme, and a dedicated startup funding track for the most promising ventures from previous editions.

DIRA Tech Fest 2026 , organising team and trainees at LTC Hall Bamenda, Day 1
DIRA Tech Fest 2026 Day 3 , Cathedral Hall full audience, 750+ attendees
DIRA Tech Fest 2026 , prize ceremony on stage, founding team presenting awards
Flagship Product

Introducing DHUB.

The first digital product built and deployed by a Bamenda-based technology company for the Northwest Region market.

Launched at DIRA Tech Fest 2026 · March 29, 2026

DHUB , Bamenda's Housing Marketplace

DHUB is a mobile housing marketplace that connects tenants directly with verified landlords in Bamenda , eliminating the fraudulent agency practices, weeks-long search processes, and lack of price transparency that affect tens of thousands of students and young workers in the city each year.

DHUB was officially launched at DIRA Tech Fest 2026 before a live audience of over 750 people at Cathedral Hall. The live demonstration generated sustained audience engagement and drew immediate follow-up interest from investors, landlords, and student groups present in the hall.

  • Direct tenant-to-landlord connection , no middlemen
  • Verified listings with transparent pricing
  • Designed specifically for the Bamenda rental market
  • First digital product built by a Bamenda-based tech company for Northwest Region
Visit DHUB
DIRA team presenting DHUB housing marketplace launch at DIRA Tech Fest 2026, Cathedral Hall Bamenda
The Organising Team

The eight people
who made it happen.

DIRA Tech Fest 2026 was conceived, planned, funded in part through personal investment, and executed by eight young people based in Bamenda. Their names are recorded as the founding team of a programme that will grow with every edition.

Fru Allen-Brian Njimbong
Founder & CEO
Planning Committee Chair · Project Lead
Azinyuy Perryvance Marvelous
Secretary
Miki Lideroy Che
Treasurer
Bih Jasmine Njimbong
Logistics Coordinator
Fortune Isaac
Publicity Officer
Samjeh Lourdes
Publicity Officer
Ngwani Favour Beri
Community Ambassador
Community Ambassador & Publicity Officer
John Mike Tebit
Videography Coordinator
Vision for the Future

From proof of concept
to 100,000 participants.

DIRA Tech Fest 2026 was the first edition. The five-year vision is to grow it into one of the most significant annual youth innovation gatherings on the African continent.

2026

Proof of Concept , Delivered

DIRA Tech Fest 2026 demonstrated that the Northwest Region will show up for a well-designed youth technology event, that the institutional community will participate when properly invited, and that young people in Bamenda can build real products in 48 hours under the right conditions.

1,000+ participants 108 trainees 10 startups built Government Tech Summit
2027

DIRA Tech Fest 2027 , Scale Begins

The second edition targets anchor institutional sponsorship, a substantially expanded training programme, and a dedicated startup funding track for the most promising ventures from previous editions.

500 trainees 3,000+ festival attendees 100+ exhibiting businesses Anchor sponsorship secured
2028

Permanent Infrastructure Established

A permanent DIRA Tech Hub established in Bamenda as the year-round operational base for digital skills training, startup incubation, and community building , anchored by a Bamenda Tech Startup Coalition membership of 1,000+.

10,000+ festival attendees Permanent DIRA Tech Hub 1,000+ Coalition members
2030

Regional Expansion

Regional chapters across multiple cities, national broadcast and press coverage, and year-round digital skills workshops operating continuously outside the annual festival.

Regional chapters National broadcast coverage Year-round capacity building
2031

Continental Recognition

100,000 total participants. Recognition as a nationally and continentally significant annual innovation event , one of the defining youth technology gatherings on the African continent.

100,000 participants Continental significance National & international recognition
Acknowledgements

Partners & supporters
of DIRA Tech Fest 2026.

DIRA Tech Fest 2026 was made possible through the contributions, partnership, and support of the following organisations and institutions.

Principal Partner
AFRIQ
DIRA's most significant external partner for the 2026 edition. Beyond bottled water provision for Day 3, AFRIQ provided sustained coordination, supervision, and protocol support throughout planning and execution.
Financial Supporter
EDGE Construction Company
Contributed 50,000 XAF in financial support to DIRA Tech Fest 2026. Acknowledged as part of the private sector and community support that enabled the event to be delivered.
Government , Administrative
North-West Regional Administration (NWRA)
Received the formal event proposal and granted administrative authorisation for DIRA Tech Fest 2026.
Government , Tech Summit
MINRESI , Ministry of Scientific Research & Innovation
Represented at the Tech Summit by Dr. Bame Irene, Regional Delegation Representative.
Government , Tech Summit
MINPROMALO
Mission de Promotion des Matériaux Locaux , represented at the Tech Summit panel discussion.
Government , Tech Summit + Exhibition
MINPMESSA
Ministry of Small & Medium-Sized Enterprises , represented by Mr. Ngenoje Gilbert, who publicly pledged support for all 45 businesses at the exhibition.
Financial Institution
NFC Bank , Northwest Region
Represented at the Tech Summit by Regional Manager Mme Ndime Claris Muluh , one of the most prominent institutional voices of the event.
National Corporate
MTN Cameroon
Participated in the Day 3 business exhibition alongside local micro-enterprises and emerging startups.
Common Questions

About DIRA & DIRA Tech Fest.

DIRA (Digital Era) is a youth-led technology organisation based in Bamenda, Northwest Region of Cameroon, operating as the innovation branch of ASWEDO (Aspired Women Empowerment and Development Organisation). DIRA builds digital products and organises programmes that address locally grounded challenges in the Northwest Region. Its flagship product is DHUB , a mobile housing marketplace for Bamenda , and its flagship event is the annual DIRA Tech Fest.
DIRA Tech Fest 2026 was held from March 27–29, 2026 in Bamenda, Cameroon. It brought together 1,000+ participants across three days: a digital skills training programme for 108 young people (Days 1–2 at LTC Hall), and a public festival, government Tech Summit, startup pitch competition, and business exhibition for 45 enterprises (Day 3 at Cathedral Hall). The event also marked the official public launch of DHUB. Full details: Event Recap.
DIRA was founded by Fru Allen-Brian Njimbong, who serves as Founder and CEO. He led the planning committee for DIRA Tech Fest 2026 and anchored the organising team of eight. He can be contacted at info@diracmr.com or +237 682 366 472.
DHUB is a mobile housing marketplace built by DIRA that connects tenants directly with verified landlords in Bamenda, eliminating fraudulent agency practices and lack of price transparency in the rental market. DHUB was publicly launched at DIRA Tech Fest 2026 and is the first digital product built and deployed by a Bamenda-based technology company for the Northwest Region. Visit dhubcmr.netlify.app.
DIRA welcomes institutional partnerships in several areas: financial sponsorship for DIRA Tech Fest 2027 (targeting 500 trainees, 3,000+ attendees, 100+ businesses); media partnership for broadcast and press coverage; youth capacity building support for year-round digital skills workshops; and international development partnership from organisations working on digital economy, youth empowerment, or small enterprise development. Contact info@diracmr.com or visit the contact page.
Yes. DIRA Tech Fest 2027 is planned with targets of 500 trainees, 3,000+ festival attendees, 100+ exhibiting businesses, and anchor institutional sponsorship. DIRA's five-year vision is to grow the event to 100,000 participants by 2031. To receive updates about the 2027 edition, follow DIRA on social media or send an email to info@diracmr.com.
DIRA Tech Fest 2026 generates impact directly measurable against several United Nations Sustainable Development Goals: SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 10 (Reduced Inequalities). DIRA welcomes engagement from any international development partner working on digital economy, youth capacity, or small enterprise development in Sub-Saharan Africa.
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